Cause Related Marketing (CRM) is a collaboration between a company and a non-profit organization, where the company supports the non-profit by allocating a portion of its proceeds to the support of a charitable cause.
Gamification is the use of elements from the world of games and game design techniques in contexts not related to the game itself, such as within a business strategy.
The term "retention" refers to an action of maintenance, which in the field of marketing can mean "the retention of a customer," so as to keep them close to the brand and remember it for future purchases.
Demarketing is the set of all actions that a company implements with the aim of temporarily or permanently discouraging the consumption of a specific product.
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