Encyclopedia

The AIDA model is an advertising framework divided into four stages.

Advocacy is a form of communication that promotes an idea, a model, a behavior, and the viewpoints of an organization. The goal of this communicati...

An ad pitch is an advertising presentation for agencies.

Social media marketing, also known as SMM, is a tool used by businesses, professionals, and organizations to find and connect with potential custom...

Content curation falls under the category of content marketing.

Adstock is the prolonged effect of advertising that influences consumer purchasing behavior.

Wom is the acronym for Word of Mouth and refers to a nuance of the traditional word-of-mouth that involves both customers and consumers who spontan...

Website targeting is a form of targeting planned differently compared to classic retargeting.

The term "publisher" refers to the editor or the owner of a website.

The schedule is a framework where the entire programming of television and radio broadcasts is represented.

Opt-out is a withdrawal, where the user subscribed to a mailing list requests the cessation of receiving informative or promotional emails.

The hurdle rate is the minimum rate of financial return that investors expect to receive on an investment.

The house organ is a corporate magazine that represents, precisely, the image of a company.

The House agency is an internal or external structure to the company.

An early adopter refers to a customer who uses new products and translates to "early customer".