Encyclopedia

Encyclopedia with all the definitions of the most commonly used terms in marketing.

What is cost per action

In the world of digital marketing, cost per action refers to the cost of a single action taken by a user.

What is programmatic marketing?

Programmatic marketing (or programmatic advertising) is a new method of acquiring online advertising space, completely automated.

What is 'user generated content'?

User-generated content is, essentially, the use of content created by the very users who follow you and posted on social media and beyond.

What is dropshipping

Dropshipping is an e-commerce model that does not keep the products it sells in stock; instead, it sources them from third parties.

What is the supporting evidence?

The supporting evidence is one of the fundamental elements aimed at constructing the advertising message.

What is Pharmaceutical Marketing?

Pharmaceutical marketing is the application of techniques, customs, and tools typical of marketing for the promotion of cosmetic products, medical devices, or simply pharmaceutical products.

What are micro-moments?

Micro-moments are moments that occur throughout the day when a need, desire, or curiosity arises.

What is Political Marketing

Political marketing is the process through which the techniques, practices, and tools typical of marketing find their application in political scenes and campaigns.

What is Web 2.0?

Web 2.0 is the first evolution of the web that emerged around 2005, when blogs, forums, and websites began to proliferate, allowing users to interact with the site itself.