Encyclopedia

A cloud software is a program that bases its storage on the web network.

The domain is the website's name and protects its exclusive use.

Direct response marketing is a type of marketing that requires a short or even immediate response time from the consumer.

Social advertising is a form of communication and promotion for persuasive purposes.

The term "corporate giving" refers to a financial commitment made by a company in order to pursue business objectives and contribute to social welfare.

Sustainable marketing is that type of marketing concerned with products considered to be environmentally friendly, both in their production and in their realization process.

Social marketing refers to the design, implementation, and control of initiatives committed to spreading a social idea.

Stakeholder engagement refers to all the activities employed in involving the social interlocutors of an organization.

To conduct a stakeholder analysis, it is important to first know the definition of stakeholders.

The term "grocery" refers to the collection of all fast-moving consumer goods that are purchased frequently, quickly, and with minimal effort in comparison.

The sales network is an organizational structure that encompasses all the sales staff tasked with maintaining direct contact with customers and leveraging all marketing strategies at their disposal to persuade the client.

The ZMOT (Zero Moment of Truth) is a critical stage in the consumer's product purchasing process.

Publicity is the collection of all premium inventory initiatives taken by the company to ensure free editorial space.

The portfolio is a web-based or paper document in which the professional showcases their work completed over time.

Permission marketing belongs to the field of marketing and is a strategy that involves the processing of personal data and consumer consent, through a request, to receive promotional communications from a company.