The corporate image, or the company's image, pertains to the collection of all elements concerning communication and information between the company and the market.
In marketing, composition refers to the segmentation of an advertisement's viewers based on sociodemographic characteristics (the population residing in a specific area) and psychographic characteristics (consumers classified according to interests, values, features, etc.).
The cluster is a group of subjects (consumers) or objects (products, brands) that are united by various characteristics and grouped according to certain criteria.
The click and mortar is a business model that involves companies leveraging both physical storefronts and online websites or other digital channels for the sale of their products and services.
The churn rate is the percentage of user attrition for a given service over a certain period of time, compared to the total number of customers who have used the service in the same period.
An advertorial is a form of advertising that stems from the combination of advertising and editorial, where the promotional message is disseminated through editorial content.
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