Encyclopedia

Lead generation is literally the generation of contacts. Indeed, in summary, it refers to marketing strategies that focus on creating lists of potential customers.

The corporate vision is a marketing element that aims to define the future goals and values of the brand over time.

Global marketing refers to the communication, promotion, and sales strategy that targets foreign markets different from the company's home market.

Push marketing is a sales strategy that creates direct actions on the customer to entice them to purchase.

The launch of a product is its strategic introduction into the market.

Pull marketing is a form of product promotion aimed at creating actions that attract potential customers.

The referral is the link of a web page that redirects to your site; it's a kind of digital word-of-mouth that gets other sites talking about you.

SEM encompasses all digital marketing activities (both paid and organic) aimed at increasing the company's relevance on the web and traffic to the reference site.

Events are public or private gatherings that are organized for commercial purposes, namely to present or promote a product or service and to generate interest in it from the customer.

Brainstorming is the thinking technique that is often used in the early stages of a project.

The copy test is a qualitative research conducted before the launch of an advertising campaign.

The Six Thinking Hats technique, or the technique of the six thinking hats, is a tool for creating creative content by breaking out of traditional mental barriers.

Sales cannibalization is the marketing phenomenon that occurs when one product eats into the market share of another product from the same brand.

The cost per GRP is "the coverage for average frequency," a unit of measurement that uses mass media as a vehicle to evaluate advertising campaigns.

The banner is a form of advertising that consists of an image placed at the top of a web page and which displays the name of the site. It is usually a link, which when clicked opens the company's webpage, and the term "banner" can be translated as "sign.