Encyclopedia

Encyclopedia with all the definitions of the most commonly used terms in marketing.

What is mass customization?

Mass customization, or mass personalization, is the production process aimed at satisfying every individual taste of consumers.

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What is the OTS?

OTS stands for Opportunity To See, which refers to the average frequency and the number of opportunities that an audience has to see an advertisement.

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What is media planning

Media planning is the process of planning advertising campaigns through communication channels.

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What is customer loyalty

When we talk about customer loyalty, we are referring to customer retention within a category of products.

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What is Corporate Advertising?

Corporate advertising, also known as institutional advertising, is a form of communication aimed at promoting the company's image.

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What is corporate personality?

The term "business personality," also known as corporate personality, refers to all the characteristics that a company develops over time.

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What are ad impressions

Ad Impressions are nothing more than the total number of views of an advertisement, whether online or on mobile. In practice, an impression occurs when a user opens an app and is shown a banner or a video.

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What is digital marketing

Digital marketing encompasses all the promotional activities that a company undertakes to sell products or services through digital platforms such as: websites, social media, and e-commerce stores.

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What is the agency commission

The agency commission is a fee that is due to the advertising agency for the services it provides to its clients.

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What is premium inventory?

The premium inventory is the sum of all the advertising placements that make up the inventory.

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What is guaranteed inventory

The guaranteed inventory consists of the offer of advertising spaces.

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What is the DMP

The DMP, also known as a data management platform, is a tool used to enhance the data that a company acquires through advertising channels.

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What is the media center

In the advertising sector, the various companies operating in the world of advertising entrust their advertisements to media centers.

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What is fleet planning

Media planning is the transmission of an advertising message to a specific target group of individuals through the means of communication.

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What is interstitial advertising

The interstitial advertisement contains advertising content displayed when the user transitions from one web page to another.

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