Encyclopedia

Encyclopedia with all the definitions of the most commonly used terms in marketing.

What is decay

Decay is an index that represents the decay.

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What is a data warehouse

The data warehouse is a kind of data storage.

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What is audience buying

Audience buying is a purchasing method that pertains to digital advertising.

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What is the advertising agency

The advertising agency is a company that offers various services related to the planning, management, and evaluation of advertising campaigns.

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What is 'above the line'?

The term 'Above The Line' (ATL) refers to advertising investments directed towards mass media and distinguishes them from other smaller investments, such as Below The Line.

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What is wearout?

The wearout is the threshold that exceeds advertising investments beyond which it does not produce benefits.

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What are visits

Visits are metrics that indicate how many times your website has been viewed.

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What are unique visitors

The definition of "unique visitors" translates to "unique visitors" and refers to the total number of users who have visited a website within a certain period of time.

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What is trading up?

Trading up involves adding value to the product.

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What is the trading desk

The trading desk is a platform used primarily by agencies and advertisers.

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What is the tracking study

The tracking study is an investigation that compares the advertising of competitors. It is a continuous survey that monitors the performance of c...

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What is the time to market

The "time to market" is the time it takes for a product to go from design to commercialization.

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What is a supply side platform

The Supply Side Platform, also known as SSP, is a technological platform.

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What is the superstitial ad?

The Superstitial Ad is a web page that hosts an advertising content.

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What is store loyalty

Store loyalty is a shop that enjoys a certain preference from the customer.

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