The buffer stock is the practice that allows a company to keep a reserve quantity of inventory on hand to protect itself from unexpected fluctuations in demand and supply.
Trade marketing refers to the set of marketing strategies that target the trade (commercial intermediaries), namely distributors, wholesalers, and retailers.
The term "royalty" refers to the right of the holder of a patent or property to receive a payment from the beneficiary who benefits from licensing and exploits it for commercial purposes.
Licensing is a license agreement that allows one company to grant another company the right to use a patent or trademark, enabling them to manufacture a product, or simply have the right to market it, through the payment of a fee.
Public relations, or PR, are communication strategies aimed at developing relationships and facilitating communication between companies, organizations, and institutions with their respective users or customers.
The term storytelling is divided into two words: story and telling, and we can literally translate it as "telling a story". In practice, it is a method of communication through the narration of stories to capture the attention of a specific target audience.
Content marketing is a marketing strategy that focuses on acquiring and retaining customers. It involves the creation of editorial and multimedia content in various forms: articles, videos, guides, seminars, webinars.
The angles are levers that exploit all the needs and desires of our potential customer audience to stimulate the purchase of our product or service, presenting it as a solution.
Bootstrap is a collection of graphic tools for creating websites, which provide numerous functionalities and styles that can be adapted according to our needs.
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