Encyclopedia

Encyclopedia with all the definitions of the most commonly used terms in marketing.

What is an advertorial?

The advertorial is a newspaper print advertisement.

What is programmatic buying?

Programmatic buying involves a process of purchasing online advertising space.

What is the premium price

The premium price is nothing more than the product with the highest price in a category of products.

What is the media plan?

The media plan, also known as the media plan, is an organization of a plan prepared by the media center.

The term "media agency" refers to all the companies that guide individuals, businesses, and public administrations in choosing communication channels with customers and managing relationships with them.

What is the panel

The panel is a quantitative marketing survey that involves a group of consumers.

What is the overlay?

The overlay is a video advertising commercial.

What is CPG

The CPG is the cost that the advertiser pays to support an advertising campaign.

What is over commission

The over commission is an incentive that companies benefit from.

What is OPT-IN

The opt-in belongs to the category of email marketing.

What is native advertising

Native advertising is a form of online advertising.

What is mass marketing?

Mass marketing, or mass market marketing, involves a marketing strategy based on the sale of goods and services.

What is operational marketing?

Operational marketing transforms a principle of marketing strategy into actual operational plans.

What is one-to-one marketing?

One-to-one marketing is a marketing strategy that places each individual consumer at the heart of the offer.

What is Analytical Marketing?

Analytical marketing is a set of tools used for the collection and analysis of information concerning the business of the company.

How to create a website with artificial intelligence

Tracking content viewing on a website

How to find keywords for SEO

How to create a showcase website

How to create a simple website

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