Keyword advertising is advertising that is based on keywords, meaning it's tied to the search for words or phrases that are effective for SEO, also referred to as keywords within search engines.
The term "customer involvement" translates to "consumer engagement," and it refers to marketing management methods that aim to guide the customer towards the purchase of a specific product.
The media strategy is a process through which it is determined which strategy to implement for the achievement of the objectives of an advertising campaign.
The media mix is the combination of all communication mediums that allows for the adoption of communication strategies through channels that enable the maximization of ROI (Return on Advertising Investment).
Heritage marketing is a form of communication used to denote the historical legacy of a brand, which is also called brand heritage, or even that of a company, referred to as corporate heritage.
The Piggyback is an agreement in which the company that wants to export its products abroad utilizes the distribution network tools of another company already present in the foreign market, in exchange for a fee.
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