The CRM, or Customer Relationship Management, is a business strategy that takes into account all the new technologies to anticipate and understand all the needs and desires of consumers.
The contact form is an element of the website that allows the user to enter and send data directly to the site owner, creating a lead (a potential customer) for a given product or service.
The Landing Page is one of the key elements of digital marketing and, as the name itself suggests, it is the page created within a website that aims to convert visitors of a web page into customers, by establishing a relationship of trust and mutual benefit.
The call to action, also known as CTA, is an English term that means "invitation to action." In practice, it has the role of prompting the user to take a specific action in order to elicit an immediate response.
Street marketing is a communication technique that brings the product or service directly into public places, with the goal of capturing the attention of customers more effectively and creating buzz marketing (conversations, comments, and interactions concerning the product).
GDO is an acronym for "Grande Distribuzione Organizzata," which translates to "Large-Scale Organized Retail." GDO refers to the advanced form of retail sales (i.e., those that target end consumers) that is increasingly popular all over the world.
The term "target" literally means "target," referring to the goal that a company sets as a milestone to achieve a specific marketing strategy, namely the sale of a product to a particular audience.
A competitor is an individual, a company, or an organization that competes in the same market, selling similar or alternative products/services to the same target audience.
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