Encyclopedia

The definition of customer journey translates to the customer's path and consists of a document that describes the consumer's journey, which starts from an interest in a product or service and ends with the purchase of it.

The website is a kind of showcase that represents the company.

I am searching for any information on the web. A site catches my eye; it's among the top positions on the page, and I click on it. That site has done good optimization, meaning it has adopted effective SEO strategies.

Link building is an SEO technique that involves the construction of a network of links between one website and others.

Omnichannel is the management of all communication channels of a store.

The touchpoints are all the points of contact and interaction between a company and its customers.

An affiliate site is nothing more than a website that allows its operator to earn a percentage on the sale of a product, provided that the purchasing process for such product starts from their site and concludes on the one responsible for selling it.

Automation is a branch of marketing that, through the use of a software platform and a good strategy, allows companies to optimize, automate, and measure marketing objectives and profit growth.

HotJar is a tool that allows monitoring the behavior of users who land on a website.

Conversions are actions that a user performs on a website. These can vary depending on the goals set by the company.

B2B marketing is the collection of all strategies implemented by a company aimed at promoting its products or services to potential buyers.

The brand extension, or extending the brand, is the marketing technique that involves expanding the brand into new market segments.

Real-time marketing is a bona fide advertising strategy that allows the creation of advertising campaigns by capitalizing on current topics, such as the latest craze!

Lead grading is a form of measurement that analyzes the leads of a given company or business in order to identify an ideal reference model.

The meta description is a textual element useful to search engines for understanding the content of a web page.