Encyclopedia

Encyclopedia with all the definitions of the most commonly used terms in marketing.

What is private label?

For Private Label (or commercial brand), it refers to those products sold under the brand of the entity responsible for distributing them.

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What is the opinion leader

The opinion leader is an individual who can effectively influence the opinions and attitudes of others.

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What is Transactional Marketing?

Transactional marketing is a strategy that focuses on the sales activity of an existing product.

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What is lobbying?

Lobbying is defined as a tool used to attempt to influence the decisions of certain categories of entrepreneurs or any individuals responsible for public decision-making.

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What is the media flow chart

The Flowchart is nothing more than a simple flow diagram.

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What is 'heritage'?

The word "heritage" is accompanied by the word "marketing," which essentially means "legacy marketing.

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What is Retro-branding?

Retro branding or vintage branding is an increasingly popular trend among major brands for the promotion of various products.

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What is endorsement

The endorsement is an advertising contract in which a professional (endorser) commits to using the products of a specific company (endorsee) in their professional activity.

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What is a discount

When talking about a discount store, it refers to a retail space ranging from 200 to 1000 square meters.

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What is loyalty

Loyalty is the set of choices made by a company or business that lead it to gain the trust of a customer and therefore to retain them.

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What is Scent Marketing?

Scent marketing leverages fragrances to encourage the customer to make a purchase.

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What is the SERP

The SERP is the result that you get by typing a keyword into Google or other search engines.

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What is corporate identity

The corporate identity refers to the visibility of a company's image as seen by the public.

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What is contextual advertising

Contextual advertising, which is advertising on a website that is relevant to the content of the page.

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What is Continuity

Continuity is an advertising planning technique that involves, precisely, a lasting continuity over time.

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