Encyclopedia

Customer satisfaction is nothing more than the degree of a customer's satisfaction in relation to the products or services purchased.

The Customer Experience, also known as CX, is a series of interactions that occur between an individual and a brand.

Broadcasting is a communication system that proliferates through the transmission of audio or video signals by a single broadcaster to a large number of receivers.

Event marketing involves all the activities of creation, planning, and management of corporate events in collaboration with other communication mediums used by the company, with the aim of reaching its target audience.

By "incentives," we mean all the incentive systems introduced in marketing campaigns.

By marketing channel, we mean all the short or long-term distribution channels that are used for the transfer of products or services directly from the producer to the end buyer.

Customer insight is the study of consumer needs and behaviors, which is achieved by conducting analysis and observations of behavioral trends.

When we talk about customer engagement, it refers to the creation of an ongoing relationship between the brand and its target audience.

When talking about retail marketing, it refers to all those activities aimed at facilitating the exit of goods from stores, that is, increasing sell-out (the so-called "sold out").

The term "outsourcing" refers to all the activities involved in setting up and starting a business, carried out by specialized external service providers.

The term "sales promotion" refers to the set of activities aimed at increasing the sales of a specific product.

The commercial brand, also known as private label, is a term used to describe products that bear the name of the distribution chain or directly of the supermarket that puts them on sale.

The dealer brands are products marketed under the distributor's brand, instead of the manufacturer's brand.

Loyalty marketing is a set of incentives that encourage customers to make repeat purchases from a particular company or supplier, but above all, it aims to build customer loyalty by creating special connections directly with the brand.

The term "customer retention" refers to all the strategies implemented by a company to retain its customers in order to stay close to the brand and remember it for future purchases.