Encyclopedia

Facebook Ads are a paid tool that Facebook has made available to users, allowing them to display advertisements for products or services to people who fall within the required target audience.

The term "benefit" literally means advantage, or the benefit that a product promises to the consumer.

The Marketing Plan is none other than the marketing plan that serves to establish all the corporate objectives and strategies to be achieved within a specific time frame. It is planned and structured by marketing and web marketing experts.

The newsletter is one of the most effective tools in online marketing. It is an email sent by the company containing information about offers, the new product line, and new posts published.

Unconventional marketing refers to all those advertising strategies that are employed using non-conventional communication techniques, with the intent to pique curiosity and stimulate consumer interest in a specific product or service.

The brand personality is the personality trait that is associated with the Brand.

The term "roll out" is the English phrase that denotes the moment of launching a new product or a new software.

Digital Advertising, or online advertising, or simply put, online advertising, is a method of disseminating paid advertisements through the use of online channels.

The microsite, or microsite, is a website consisting of a single web page (or a few pages with minimal content).

The copy strategy is a paper document that determines the main elements of an advertising strategy.

The Click-Through Rate is a fundamental factor for understanding the effectiveness of a web advertising campaign.

Proximity marketing, or location-based marketing, is a marketing strategy that allows for the creation and delivery of personalized messages directly to the mobile phones of specific target audiences.

In marketing, insights are an unmet consumer need or a consumption opportunity that products already on the market have not yet perceived.

The "reason why" is the textual explanation of how the company intends to actualize its business propositions.

The prospect is a potential customer interested in purchasing a product or service.