In the language of business, "partnership" refers to the collaborative relationship between two or more companies for the realization of common projects.
The briefing is a short work meeting during which the characteristics of a specific task are established and where all the information needed to create an advertising campaign is gathered and discussed.
Affiliate marketing is a commercial agreement between a company that wants to sell its product/service (advertiser) and a person who promotes the advertiser's product (affiliate).
CPA, an acronym for Cost per Action, also known as Cost per Acquisition, is a payment model for online campaigns aimed at getting the consumer to perform a specific action.
Mobile devices, such as smartphones and tablets, have now become a part of our lives. The data shows a very high percentage of time spent during the day on the internet accessed via tablets and/or PCs: over 80%.
Online marketing, also known as web marketing, is a market strategy applied to the world of the internet with the goal of attracting visitors interested in one's own products or services visible online.
Remarketing refers to one or more email campaigns targeted at users who have not taken a specific action, such as making a purchase on an e-commerce platform.
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