Encyclopedia

Ad recall is the ease or readiness in remembering a specific advertising content.

The promotion is one of the points of the 4Ps.

The brand awareness index measures the level of knowledge of a brand by the target audience.

The SWOT analysis is a strategic analysis technique that is very often used in the field of marketing to understand what are the strengths and weaknesses of your company, as well as to comprehend which factors can be analyzed and leveraged from your competitors.

Web advertising is online advertising, where it's possible to communicate promotions, events, or advertise a product/service on the web.

Engagement is the ability to create a relationship between a product/service and the consumer.

The Heritage brand is, literally, the brand heritage applied to marketing.

Definition and Co-Marketing Strategy

The term "media" translates to "mass media," which refers to the means where advertising can take place.

Brand awareness, or brand recognition, is the importance that a consumer places on a brand when faced with a purchasing decision.

The marketing research, or market research, is nothing more than a simple market research to facilitate the collection of information on updates of marketing strategies and optimize the decisions to be made for a perfect strategy.

Marketing is the set of corporate policies that deals with the exchange of goods and services, where the company identifies the needs and requirements of the customer and strives to satisfy them.

By "tourism marketing," we mean, as the word itself suggests, the marketing and communication initiatives that belong to the tourism sector, with the aim of attracting new customers or simply retaining those that are already there.

The brand image, or brand perception, is primarily the view that consumers have of you.

A mockup is nothing more than a model (to scale or full-size) of a project under development.