Encyclopedia

Google Analytics is a service used to monitor one's own website.

Co-branding is a technique of interrelation created by two or more brands to produce a single product and derive mutual benefits from this collaboration.

By "target group" we refer to a set of consumers who share certain characteristics (income, age, needs) to whom an advertising campaign is directed.

By "advertising slogan," we mean a short phrase that accompanies the logo or brand.

A commodity is a type of product that, by its nature, cannot be substantially differentiated from competitors.

By "classic sponsorship," we mean the marketing action taken by a brand that invests money to amplify its own image and its products, through events or information platforms within a certain mass media that enhance its visibility.

Astroturfing is a marketing technique with extremely significant potential that originated in the United States to create consensus around a specific good or service.

The buyer persona is an avatar, virtual and nonetheless fictitious, that represents the typical customer of a certain company.

The concept of tribal marketing, or tribal marketing, is a marketing strategy that is increasingly making a strong appearance on the global stage. It aims to bring together diverse individuals who are united by a common value or product.

Retention is customer loyalty (but not only). It refers to how to maintain a relationship with one's buyers and also one's employees.

Personal branding refers to the collection of strategies that are useful for promoting oneself, much like one would do for a company.

Gastronomic marketing encompasses all forms of promotion for food sector establishments and their dishes.

The vanity metrics are those basic data related to social media such as the number of likes, comments, and interactions.

Lead nurturing refers to those digital strategies that enable companies to establish as direct a relationship as possible with their contacts (referred to as leads).

Outbound marketing encompasses the main methods of product promotion, defined as traditional.