Encyclopedia

The term "slider" refers to a series of online photographs that automatically scroll, placed on a web page.

Shortcodes are tags that enable users to insert images, predefined content, and functions into websites without having to manually write lines of HTML or CSS. Typically, shortcodes consist of one or two words placed within square brackets ([...]).

The brand ambassador is the spokesperson for the brand, a kind of endorser, that is, the professional within the company who has the task of promoting the brand and stimulating sales.

The term "template" can be translated as "pattern" and is the starting point for creating an electronic document.

A market leader is the producer or brand that holds the highest market share in a specific sector.

When talking about followers, it refers to a user who decides to view another user's content in order to stay updated on all the posts published.

The corporate identity is created by those individual graphic elements that convey the idea of your brand and are perceived as a single entity.

For webinars, we refer to free online events that are followed live, where all you need to do is register by filling out a short contact form or simply receive a direct invitation from the company organizing the event.

The CMS stands for Content Management System and it is a system that deals with content management, which is software that allows you to create websites.

The market share is a percentage of the company's sales revenue relative to the entire industry; it is determined based on the company's revenues and sales.

Merchandising is a marketing technique that leverages environments and the way they are organized to attract customers and encourage them to make purchases.

Market penetration is a strategy that involves selling products or services within an already existing strategic context to achieve a larger market share (the percentage of a market segment).

Product placement is a non-intrusive form of communication where branded products are positioned within movies, TV shows, and commercials for advertising purposes.

The promotional mix is a set of communication tools that are used to increase the visibility of the company and its products, and to persuade and encourage the customer to make a purchase, thereby creating a relationship of trust between the customer and the company over time.

Personal selling is the sales staff, and it consists of two main players: the seller and the customer.