Encyclopedia

In many articles, I have discussed ROI. This term refers to the percentage of monetary return that a company or business gains in terms of profitability from various economic operations.

The testimonial is an ordinary person just like all of us, but famous, who is called upon specifically to "testify" whether a product yields positive results when used.

The stakeholders are users and groups of people or entities that have common interests connected to the company.

Up-selling is a marketing technique aimed at getting the customer to purchase a more expensive and higher-quality product or service compared to what they had initially set out to buy.

The loss leader is that consumer good which has a price lower than its market value.

Anyone looking to start a new business often turns to franchising.

Real-time bidding is a live auction for online advertising space.

The brand reputation is nothing but the perception that users have of the brand.

The term "advergames" refers to online games, of varying complexity, that contain a hidden advertising message.

The account, in short terms, translates to "profile" and is a collection of tools and credentials that allow for the creation of a personal user profile within a digital system, where it enables access to goods and services with one's own password.

The cost per thousand, or CPM, is the payment method for advertising campaigns where the advertiser pays each time the ad receives 1000 views.

The cost per contact or CPC is the cost that the advertiser pays to obtain leads through advertising channels.

The Cost per Click or CPC is the unit of measurement for the payment of advertising campaigns aimed at obtaining clicks on your link placed in the ad.

The Brand Character is an image associated with a brand that defines its character just like a real person and makes it unique compared to its competitors.

Advertising is nothing more than paid publicity that spreads through the media, disseminating one's own offer of ideas and products and influencing the choices of the target audience.