Encyclopedia

The brand identity represents the elements that the company wants to communicate to the customer. Practically, it is the image that represents the company.

The layout is the design, graphics, and structure of a website.

Popups are the classic small windows that open while browsing various websites to display information that is intended to be highlighted.

Brand equity, or brand heritage, is the set of knowledge and values that a brand carries within itself developed over time.

Brand loyalty is the loyalty towards a specific brand.

Another marketing strategy related to up-selling and cross-selling is down-selling. This third technique, unlike the others, has a single goal: to close the sale!

Cross-selling is a marketing technique closely related to up-selling, which we have already discussed, in which the customer who has already purchased a product is encouraged to buy additional items that are defined as complementary.

The Unique Selling Proposition (USP) is the feature that differentiates you from the competition. It's your added value.

The jingle is the musical tune that sticks in your mind when you watch a commercial.

The product is a good or service that meets the customer's needs and serves as a means of communication between the company and the latter.

The price is one of the variables of the marketing mix.

Micromarketing involves operational techniques aimed at increasing and altering the purchasing behaviors of customers.

Benchmarking is a term frequently used in economics, finance, and marketing. With this word, especially in marketing, it refers to the activity of study, analysis, and research that companies undertake regarding the strengths of another business similar to their own (the benchmarks).

By "budget" we mean a maximum amount that the company makes available for achieving its objectives, without exceeding the limits that the company has set. It is one of the most important operational tools because it allows for defining a path to follow by coordinating its activities.

Indexing occurs when a website's content is included in the search engine index (like Google) using keywords to directly reach the site's search.