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Gastronomic marketing encompasses all forms of promotion for food sector establishments and their dishes.
Personal branding refers to the collection of strategies that are useful for promoting oneself, much like one would do for a company.
Retention is customer loyalty (but not only). It refers to how to maintain a relationship with one's buyers and also one's employees.
The concept of tribal marketing, or tribal marketing, is a marketing strategy that is increasingly making a strong appearance on the global stage. ...
The buyer persona is an avatar, virtual and nonetheless fictitious, that represents the typical customer of a certain company.
Astroturfing is a marketing technique with extremely significant potential that originated in the United States to create consensus around a specif...
By "classic sponsorship," we mean the marketing action taken by a brand that invests money to amplify its own image and its products, through event...
The newsletter is a powerful marketing tool useful for building customer loyalty and involving them in all the initiatives and benefits that your c...
A commodity is a type of product that, by its nature, cannot be substantially differentiated from competitors.
By "advertising slogan," we mean a short phrase that accompanies the logo or brand.
By "target group" we refer to a set of consumers who share certain characteristics (income, age, needs) to whom an advertising campaign is directed.
Co-branding is a technique of interrelation created by two or more brands to produce a single product and derive mutual benefits from this collabor...
Google Analytics is a service used to monitor one's own website.
The prospect is a potential customer interested in purchasing a product or service.
The "reason why" is the textual explanation of how the company intends to actualize its business propositions.
