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Web Tracking is a system for tracking access data to a website, which are then analyzed by Web analytics software (such as Google Analytics).
Licensing is a license agreement that allows one company to grant another company the right to use a patent or trademark, enabling them to manufact...
The term "royalty" refers to the right of the holder of a patent or property to receive a payment from the beneficiary who benefits from licensing ...
Trade marketing refers to the set of marketing strategies that target the trade (commercial intermediaries), namely distributors, wholesalers, and ...
The listing fees are a charge that large distribution chains require for the placement of products in the market.
The buffer stock is the practice that allows a company to keep a reserve quantity of inventory on hand to protect itself from unexpected fluctuatio...
The interstitial advertisement contains advertising content displayed when the user transitions from one web page to another.
Media planning is the transmission of an advertising message to a specific target group of individuals through the means of communication.
In the advertising sector, the various companies operating in the world of advertising entrust their advertisements to media centers.
The DMP, also known as a data management platform, is a tool used to enhance the data that a company acquires through advertising channels.
The guaranteed inventory consists of the offer of advertising spaces.
To develop a valid social media strategy, it is essential to plan the content that needs to be published across various social channels by setting ...
The premium inventory is the sum of all the advertising placements that make up the inventory.
The agency commission is a fee that is due to the advertising agency for the services it provides to its clients.
Digital marketing encompasses all the promotional activities that a company undertakes to sell products or services through digital platforms such ...
