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The convention is an event, a gathering of people to discuss work-related topics.
The concept is the basic idea of your project or product!
The keyword is the key term, that is a word typed by the user into search engines directly linked to a list of websites.
Below the fold, translated into English as "below the fold," refers to the part of a webpage that is only accessible by scrolling down the vertical...
Above the fold," translated into Italian as "sopra la piega," is the content displayed as soon as the website opens, without the need to use the ve...
The Top of Mind or TOM awareness is the first brand that comes to mind for consumers at the moment of purchasing a good or service.
The ongoing investigation is a marketing research that relies on the statistical data of a company, obtained through brief interviews with just one...
The coverage (or also reach) is the exact number of people who visit a web page, or view advertisements.
The product line is a group of products that share the same brand or label and belong to the same company. Their purpose is to meet the needs of co...
The life cycle of a product is, in fact, the journey that each of these elements introduced into the market must inevitably undertake, from its inc...
Indexing occurs when a website's content is included in the search engine index (like Google) using keywords to directly reach the site's search.
By "budget" we mean a maximum amount that the company makes available for achieving its objectives, without exceeding the limits that the company h...
Benchmarking is a term frequently used in economics, finance, and marketing. With this word, especially in marketing, it refers to the activity of ...
Micromarketing involves operational techniques aimed at increasing and altering the purchasing behaviors of customers.
The price is one of the variables of the marketing mix.
