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The copy test is a qualitative research conducted before the launch of an advertising campaign.
Brainstorming is the thinking technique that is often used in the early stages of a project.
Events are public or private gatherings that are organized for commercial purposes, namely to present or promote a product or service and to genera...
SEM encompasses all digital marketing activities (both paid and organic) aimed at increasing the company's relevance on the web and traffic to the ...
The referral is the link of a web page that redirects to your site; it's a kind of digital word-of-mouth that gets other sites talking about you.
Pull marketing is a form of product promotion aimed at creating actions that attract potential customers.
The launch of a product is its strategic introduction into the market.
Push marketing is a sales strategy that creates direct actions on the customer to entice them to purchase.
Global marketing refers to the communication, promotion, and sales strategy that targets foreign markets different from the company's home market.
The marketing plan is, in essence, the tangible application of a company's marketing strategy.
The corporate vision is a marketing element that aims to define the future goals and values of the brand over time.
Lead generation is literally the generation of contacts. Indeed, in summary, it refers to marketing strategies that focus on creating lists of pote...
Outbound marketing encompasses the main methods of product promotion, defined as traditional.
Lead nurturing refers to those digital strategies that enable companies to establish as direct a relationship as possible with their contacts (refe...
The vanity metrics are those basic data related to social media such as the number of likes, comments, and interactions.
