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The product is a good or service that meets the customer's needs and serves as a means of communication between the company and the latter.
The jingle is the musical tune that sticks in your mind when you watch a commercial.
Increasing followers on Instagram is now a fundamental operation for success in Zuckerberg's social network.
The Unique Selling Proposition (USP) is the feature that differentiates you from the competition. It's your added value.
Cross-selling is a marketing technique closely related to up-selling, which we have already discussed, in which the customer who has already purcha...
Another marketing strategy related to up-selling and cross-selling is down-selling. This third technique, unlike the others, has a single goal: to ...
Brand loyalty is the loyalty towards a specific brand.
Brand equity, or brand heritage, is the set of knowledge and values that a brand carries within itself developed over time.
Popups are the classic small windows that open while browsing various websites to display information that is intended to be highlighted.
The layout is the design, graphics, and structure of a website.
The brand identity represents the elements that the company wants to communicate to the customer. Practically, it is the image that represents the ...
The banner is a form of advertising that consists of an image placed at the top of a web page and which displays the name of the site. It is usuall...
The cost per GRP is "the coverage for average frequency," a unit of measurement that uses mass media as a vehicle to evaluate advertising campaigns.
Sales cannibalization is the marketing phenomenon that occurs when one product eats into the market share of another product from the same brand.
The Six Thinking Hats technique, or the technique of the six thinking hats, is a tool for creating creative content by breaking out of traditional ...
