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Are you the manager or owner of a hotel and want to increase your clientele and bookings? Here are some useful strategies that will help you optimi...
The Customer Experience, also known as CX, is a series of interactions that occur between an individual and a brand.
Customer satisfaction is nothing more than the degree of a customer's satisfaction in relation to the products or services purchased.
Location, uniqueness, chefs, and many other aspects that can make a difference. The restaurant industry is very complex and it's difficult to truly...
Commercial distribution is a tool that allows companies to deliver a product directly from the market to the end buyer.
Narrowcasting is a tool for sharing multimedia content in the field of marketing.
The Piggyback is an agreement in which the company that wants to export its products abroad utilizes the distribution network tools of another comp...
The baseline is a sentence that concludes an advertising text, also called a payoff.
Creating a brand identity means telling the story of the brand through the values and stories it carries with it.
The joint venture is an agreement between one or more companies of different nationalities.
Heritage marketing is a form of communication used to denote the historical legacy of a brand, which is also called brand heritage, or even that of...
Media buying refers to all the activities of planning and purchasing advertising space.
The influencer is that person capable of influencing a specific audience thanks to social media.
The media mix is the combination of all communication mediums that allows for the adoption of communication strategies through channels that enable...
Media Research is an organizational function that operates within media centers.
