Blog
The Share of Spending, also called SOS, is a portion of advertising expenditure.
Shopping goods are products in which, when the consumer makes a purchase, they carefully select certain criteria.
Social Commerce is the new frontier of e-commerce.
Specialty goods are products for which consumers are willing to spend much more than they would on similar items because they have a brand preference.
The Stock is a supply of goods on hand.
Store loyalty is a shop that enjoys a certain preference from the customer.
The Superstitial Ad is a web page that hosts an advertising content.
The Supply Side Platform, also known as SSP, is a technological platform.
The "time to market" is the time it takes for a product to go from design to commercialization.
The tracking study is an investigation that compares the advertising of competitors.
It is a continuous survey that monitors the performance of c...
The trading desk is a platform used primarily by agencies and advertisers.
Trading up involves adding value to the product.
The definition of "unique visitors" translates to "unique visitors" and refers to the total number of users who have visited a website within a cer...
Visits are metrics that indicate how many times your website has been viewed.
The wearout is the threshold that exceeds advertising investments beyond which it does not produce benefits.
