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The media strategy is a process through which it is determined which strategy to implement for the achievement of the objectives of an advertising ...
In English, the text translates to:
"With B2B marketing, or Business to Business, we refer to the marketing that concerns the sale of services or p...
The audience targeting is a form of targeting (analysis and segmentation of market demand), conducted in real time.
The term "customer involvement" translates to "consumer engagement," and it refers to marketing management methods that aim to guide the customer t...
User profiling consists of dividing users of public or private services into groups.
By "product mix," we mean a combination of products offered by the company.
Pop-ups are the classic small windows that open during navigation on various websites to attract the user's attention.
Keyword advertising is advertising that is based on keywords, meaning it's tied to the search for words or phrases that are effective for SEO, also...
The search advertising (SEA) refers to the advertising that concerns search engines.
Digital marketing, unlike traditional marketing, allows for the enhancement of promotion by using online channels through the application of advert...
The ad inventory is the advertising space that a publisher has available.
An ad network, or an advertising network, is a platform that associates and brings together the advertising spaces of various publishers.
An ad recall is an indicator of advertising memory that is used in research to assess how much the target audience remembers a specific advertisement.
Ad servers are software that measure the performance of advertising and are responsible for:
Switching hosting is often a necessary operation but it can be intimidating to entrepreneurs and individuals with little experience.
