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In marketing, insights are an unmet consumer need or a consumption opportunity that products already on the market have not yet perceived.
Proximity marketing, or location-based marketing, is a marketing strategy that allows for the creation and delivery of personalized messages direct...
The Click-Through Rate is a fundamental factor for understanding the effectiveness of a web advertising campaign.
The copy strategy is a paper document that determines the main elements of an advertising strategy.
The microsite, or microsite, is a website consisting of a single web page (or a few pages with minimal content).
Digital Advertising, or online advertising, or simply put, online advertising, is a method of disseminating paid advertisements through the use of ...
The term "roll out" is the English phrase that denotes the moment of launching a new product or a new software.
The brand personality is the personality trait that is associated with the Brand.
Unconventional marketing refers to all those advertising strategies that are employed using non-conventional communication techniques, with the int...
The newsletter is one of the most effective tools in online marketing. It is an email sent by the company containing information about offers, the ...
Developing an eCommerce website can mean creating a site for your physical store or creating a new online job opportunity.
The Marketing Plan is none other than the marketing plan that serves to establish all the corporate objectives and strategies to be achieved within...
The term "benefit" literally means advantage, or the benefit that a product promises to the consumer.
Facebook's interests is one of the most famous and widely used tools of Facebook ads.
Facebook Ads are a paid tool that Facebook has made available to users, allowing them to display advertisements for products or services to people ...
