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The packaging is the wrapper, the box, the product casing with decoration.
Mobile devices, such as smartphones and tablets, have now become a part of our lives. The data shows a very high percentage of time spent during th...
CPA, an acronym for Cost per Action, also known as Cost per Acquisition, is a payment model for online campaigns aimed at getting the consumer to p...
An impression in online advertising is the total number of views of an advertisement. Each view counts as one impression.
Affiliate marketing is a commercial agreement between a company that wants to sell its product/service (advertiser) and a person who promotes the a...
The briefing is a short work meeting during which the characteristics of a specific task are established and where all the information needed to cr...
In the language of business, "partnership" refers to the collaborative relationship between two or more companies for the realization of common pro...
Advertising is nothing more than paid publicity that spreads through the media, disseminating one's own offer of ideas and products and influencing...
The Brand Character is an image associated with a brand that defines its character just like a real person and makes it unique compared to its comp...
Short tutorial to help you create a good advertising campaign.
The Cost per Click or CPC is the unit of measurement for the payment of advertising campaigns aimed at obtaining clicks on your link placed in the ad.
The cost per contact or CPC is the cost that the advertiser pays to obtain leads through advertising channels.
The cost per thousand, or CPM, is the payment method for advertising campaigns where the advertiser pays each time the ad receives 1000 views.
The account, in short terms, translates to "profile" and is a collection of tools and credentials that allow for the creation of a personal user pr...
The term "advergames" refers to online games, of varying complexity, that contain a hidden advertising message.
