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There are many types of elaborate and very complex marketing. Often, however, the best solutions are the simplest ones and, in this case, also the ...
Do you have a blog or a website? You work hard day after day to optimize your pages and be at the top of search results, yet you can't seem to achi...
The brand is the individuality of a company in the market. It is not an objective concept, but rather subjective because it can convey emotions and...
E-commerce is the collection of activities related to the selling and purchasing of products carried out via the Internet.
The brand positioning is the position that our brand occupies within the minds of our potential customers.
The corporate identity is the instinctive perception that the consumer has of a particular brand and everything that surrounds it.
Remarketing refers to one or more email campaigns targeted at users who have not taken a specific action, such as making a purchase on an e-commerc...
A fascinating topic for those involved in graphic design and marketing, yet complex and delicate with a thousand nuances.
Retargeting refers to all those advertising activities aimed at reaching all those users who have interacted with your website.
CPL, an acronym for Cost Per Lead, is a payment method for advertising campaigns aimed at generating leads, that is, engaging the audience.
A type of website that is as widely used as it is beneficial for enhancing a company's prominence and optimizing its online presence on search engi...
The influencer is a person who, precisely, influences public opinion.
By "company mission," we mean all the goals that a company sets for itself and the methods and techniques implemented to achieve them day by day.
The competition among companies is increasingly fierce, but there is a fundamental marketing strategy to differentiate oneself in the market.
Online marketing, also known as web marketing, is a market strategy applied to the world of the internet with the goal of attracting visitors inter...
