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The brand reputation is nothing but the perception that users have of the brand.
Real-time bidding is a live auction for online advertising space.
Creating a website means giving a voice to your company through the internet.
Anyone looking to start a new business often turns to franchising.
The loss leader is that consumer good which has a price lower than its market value.
Up-selling is a marketing technique aimed at getting the customer to purchase a more expensive and higher-quality product or service compared to wh...
The stakeholders are users and groups of people or entities that have common interests connected to the company.
The testimonial is an ordinary person just like all of us, but famous, who is called upon specifically to "testify" whether a product yields positi...
In many articles, I have discussed ROI. This term refers to the percentage of monetary return that a company or business gains in terms of profitab...
A mockup is nothing more than a model (to scale or full-size) of a project under development.
The brand image, or brand perception, is primarily the view that consumers have of you.
By "tourism marketing," we mean, as the word itself suggests, the marketing and communication initiatives that belong to the tourism sector, with t...
Marketing is the set of corporate policies that deals with the exchange of goods and services, where the company identifies the needs and requireme...
The marketing research, or market research, is nothing more than a simple market research to facilitate the collection of information on updates of...
Brand awareness, or brand recognition, is the importance that a consumer places on a brand when faced with a purchasing decision.
