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Ad Impressions are nothing more than the total number of views of an advertisement, whether online or on mobile. In practice, an impression occurs ...
Personal branding can be translated as the art of promoting oneself.
The term "business personality," also known as corporate personality, refers to all the characteristics that a company develops over time.
Having a website without being able to track the users who visit it is truly a waste of data and potential business ideas. Google Analytics is Big ...
Corporate advertising, also known as institutional advertising, is a form of communication aimed at promoting the company's image.
An "slogan or claim" refers to a short but impactful text that is capable of representing the product it is promoting.
When we talk about customer loyalty, we are referring to customer retention within a category of products.
Media planning is the process of planning advertising campaigns through communication channels.
The loading speed of your site is one of the most important Google ranking factors. In fact, it directly affects SEO and conversion rates. Page Spe...
OTS stands for Opportunity To See, which refers to the average frequency and the number of opportunities that an audience has to see an advertisement.
Mass customization, or mass personalization, is the production process aimed at satisfying every individual taste of consumers.
The term "customer retention" refers to all the strategies implemented by a company to retain its customers in order to stay close to the brand and...
Marketing automation (MA) is the branch of marketing that involves the use of more or less complex software to automate repetitive marketing activi...
Loyalty marketing is a set of incentives that encourage customers to make repeat purchases from a particular company or supplier, but above all, it...
Facebook, in addition to being used as a social entertainment platform, is also utilized by companies to improve their visibility.
