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The term 'Above The Line' (ATL) refers to advertising investments directed towards mass media and distinguishes them from other smaller investments...
The advertising agency is a company that offers various services related to the planning, management, and evaluation of advertising campaigns.
Audience buying is a purchasing method that pertains to digital advertising.
The data warehouse is a kind of data storage.
Decay is an index that represents the decay.
An early adopter refers to a customer who uses new products and translates to "early customer".
The House agency is an internal or external structure to the company.
The house organ is a corporate magazine that represents, precisely, the image of a company.
The hurdle rate is the minimum rate of financial return that investors expect to receive on an investment.
Opt-out is a withdrawal, where the user subscribed to a mailing list requests the cessation of receiving informative or promotional emails.
The schedule is a framework where the entire programming of television and radio broadcasts is represented.
The term "publisher" refers to the editor or the owner of a website.
Website targeting is a form of targeting planned differently compared to classic retargeting.
Wom is the acronym for Word of Mouth and refers to a nuance of the traditional word-of-mouth that involves both customers and consumers who spontan...
Adstock is the prolonged effect of advertising that influences consumer purchasing behavior.
