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Content curation falls under the category of content marketing.
Social media marketing, also known as SMM, is a tool used by businesses, professionals, and organizations to find and connect with potential custom...
An ad pitch is an advertising presentation for agencies.
Advocacy is a form of communication that promotes an idea, a model, a behavior, and the viewpoints of an organization.
The goal of this communicati...
The AIDA model is an advertising framework divided into four stages.
When we talk about ambient marketing, we are referring to a form of unconventional marketing.
Ambush marketing is the association of a brand with an event that occurs through mass media without the brand itself having any connection to the o...
Audience is a group of people who have followed a television or radio broadcast.
Branding is a marketing technique used in companies.
It is used to create the desired image of a product or company in the consumer's mind.
Brandin...
The brick and mortar is a business model in which it is established that a company has physical retail locations where customers can see, try, and ...
Word of mouth refers to a term passed among multiple people, used for promotional purposes and marketing strategies, and is capable of influencing ...
When discussing bundling, it refers to a promotional offer where two products are sold at a single price.
Shock marketing is a term that originates from the fusion of two words: "Shock," meaning impact, violent impression, jolt; and "marketing," which r...
Barter is nothing more than the classic exchange of goods.
The term stems from "brand advocate," which refers to those consumers who consider themselves satisfied with the brand and, in addition to using it...
