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The advertising campaign is a collection of advertisements.
The statistical sample is a metric that allows for an overview of the population.
The term "canvass" in marketing refers to a period of time during which sellers make multiple appeals to users to persuade them to make a purchase ...
The captive market is the market that has no competitors and, therefore, stands out from all others for a high price of products.
Communication is a fundamental element when deciding to implement a marketing strategy.
Continuity is an advertising planning technique that involves, precisely, a lasting continuity over time.
Contextual advertising, which is advertising on a website that is relevant to the content of the page.
The corporate identity refers to the visibility of a company's image as seen by the public.
The SERP is the result that you get by typing a keyword into Google or other search engines.
Scent marketing leverages fragrances to encourage the customer to make a purchase.
Loyalty is the set of choices made by a company or business that lead it to gain the trust of a customer and therefore to retain them.
When talking about a discount store, it refers to a retail space ranging from 200 to 1000 square meters.
The endorsement is an advertising contract in which a professional (endorser) commits to using the products of a specific company (endorsee) in the...
Today we get to know another important tool: Pingdom Tools.
Retro branding or vintage branding is an increasingly popular trend among major brands for the promotion of various products.