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Automation is a branch of marketing that, through the use of a software platform and a good strategy, allows companies to optimize, automate, and m...
An affiliate site is nothing more than a website that allows its operator to earn a percentage on the sale of a product, provided that the purchasi...
The touchpoints are all the points of contact and interaction between a company and its customers.
Omnichannel is the management of all communication channels of a store.
Link building is an SEO technique that involves the construction of a network of links between one website and others.
I am searching for any information on the web. A site catches my eye; it's among the top positions on the page, and I click on it.
That site has do...
The website is a kind of showcase that represents the company.
The definition of customer journey translates to the customer's path and consists of a document that describes the consumer's journey, which starts...
KPIs (or Performance Indicators), an acronym for Key Performance Indicator, are indicators that precisely show the performance of a company.
The value proposition is the promise of value from a company to consumers who choose to purchase the product it offers.
Generally, when we talk about marketing, we refer to a product or a brand. However, there is also place marketing, a specific category of marketing...
The tone of voice is the "tone of voice" used during online and offline communication.
A competitor is an individual, a company, or an organization that competes in the same market, selling similar or alternative products/services to ...
In any activity and in every respectable sector, before conducting a marketing strategy, it is important to identify your competitors.
The term "target" literally means "target," referring to the goal that a company sets as a milestone to achieve a specific marketing strategy, name...
