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Micro-moments are moments that occur throughout the day when a need, desire, or curiosity arises.
Pharmaceutical marketing is the application of techniques, customs, and tools typical of marketing for the promotion of cosmetic products, medical ...
The supporting evidence is one of the fundamental elements aimed at constructing the advertising message.
Dropshipping is an e-commerce model that does not keep the products it sells in stock; instead, it sources them from third parties.
User-generated content is, essentially, the use of content created by the very users who follow you and posted on social media and beyond.
Programmatic marketing (or programmatic advertising) is a new method of acquiring online advertising space, completely automated.
In the world of digital marketing, cost per action refers to the cost of a single action taken by a user.
Pricing is the process of determining the price of a product or service.
The feedback is used when we are asked for a response, that is an opinion, a judgment, or an interpretation of what has been said.
When we talk about pay per click, we are referring to a type of online advertising space purchase based on paying only for the clicks received.
Local Store Marketing is a specific marketing model strongly focused on promoting a business within its local area.
In the context of commerce, the term "unsold inventory" refers to all those goods that for some reason end up being unsold, contrary to what was pl...
Referral involves referrals or recommendations from individuals who get in touch with the company and suggest to third parties to turn to that same...
The Sell out is a unit of measurement that concerns the sales made directly by retailers or retailers to the final buyers.
It is measured over a de...
When discussing recall rate in the context of marketing, it refers to how a certain number of consumers remember a specific advertising message.
