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The affinity index is a metric used to compare the performance of different media and communication vehicles with respect to a specific target group.
The Cost Per Acquisition, also known as CPA, is the unit cost obtained through a marketing strategy.
Data mining involves certain techniques and strategies that consist of specific software and algorithms suitable for achieving marketing objectives.
The decision maker is an individual in a company who has decision-making power.
A demand side platform (DSP) is a technological platform that allows advertisers to purchase optimized advertising spaces.
Demarketing is the set of all actions that a company implements with the aim of temporarily or permanently discouraging the consumption of a specif...
Do you want to launch a new product? Do you want to test the effectiveness of a social media campaign? Or do you want to diversify your portfolio? ...
Instagram and e-commerce are now a well-established combination. Since Instagram launched its shop section dedicated to e-commerce, it averages 130...
Corporate Social Responsibility, or more simply Social Responsibility of a Company, can be defined as a form of voluntary responsibility.
The directory advertising is a form of advertising that contains ads and online business contact information.
The word "dumping" is an English word, derived from "dump," and means "to discard" or "to unload.
The effectiveness of advertising communication essentially concerns the ability to achieve the objectives set by an advertising campaign.
The term "retention" refers to an action of maintenance, which in the field of marketing can mean "the retention of a customer," so as to keep them...
Gamification is the use of elements from the world of games and game design techniques in contexts not related to the game itself, such as within a...
The term "export" refers to the sale of commercial goods in another country.
