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The dealer brands are products marketed under the distributor's brand, instead of the manufacturer's brand.
The commercial brand, also known as private label, is a term used to describe products that bear the name of the distribution chain or directly of ...
The world of video is on the rise on the web. YouTube, although it is in a phase of significant transformation (it is starting to have many competi...
The term "sales promotion" refers to the set of activities aimed at increasing the sales of a specific product.
The term "outsourcing" refers to all the activities involved in setting up and starting a business, carried out by specialized external service pro...
When talking about retail marketing, it refers to all those activities aimed at facilitating the exit of goods from stores, that is, increasing sel...
Google Trends is a free tool from Google that analyzes user search queries and generates real trends!
When we talk about customer engagement, it refers to the creation of an ongoing relationship between the brand and its target audience.
Customer insight is the study of consumer needs and behaviors, which is achieved by conducting analysis and observations of behavioral trends.
Pinterest is considered by many companies to be a social channel on par with Facebook or Instagram. However, in reality, Pinterest users are not in...
By marketing channel, we mean all the short or long-term distribution channels that are used for the transfer of products or services directly from...
By "incentives," we mean all the incentive systems introduced in marketing campaigns.
Event marketing involves all the activities of creation, planning, and management of corporate events in collaboration with other communication med...
Broadcasting is a communication system that proliferates through the transmission of audio or video signals by a single broadcaster to a large numb...
Doing marketing on LinkedIn doesn't just mean sharing content, but to be successful it is necessary to determine the right marketing objectives.
