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An advertorial is a form of advertising that stems from the combination of advertising and editorial, where the promotional message is disseminated...
The bounce rate, or the frequency of rebound, is the percentage of users who leave a site after just a few seconds.
The churn rate is the percentage of user attrition for a given service over a certain period of time, compared to the total number of customers who...
The online portfolio is a collection of various materials that allows you to showcase your experiences, skills, and professional abilities in the f...
The click and mortar is a business model that involves companies leveraging both physical storefronts and online websites or other digital channels...
The cluster is a group of subjects (consumers) or objects (products, brands) that are united by various characteristics and grouped according to ce...
In marketing, composition refers to the segmentation of an advertisement's viewers based on sociodemographic characteristics (the population residi...
The advertising concessionaire is a company that deals with the sale of advertising spaces or time slots on behalf of publishers.
Do you want to earn money from your blog or your e-commerce site? One solution could be creating an affiliate site!
Adapting a website to GDPR means that your site must allow users to control the activation of cookies and trackers that collect their personal data.
Convenience goods are items that are purchased and consumed every day.
The corporate brand is the brand that is associated with other company brands, in order to strengthen the brand identity.
The corporate image, or the company's image, pertains to the collection of all elements concerning communication and information between the compan...
The corporate reputation is the ability to meet the expectations of all parties involved in a company's project.
Do you have an online business (an e-commerce) but don't want to manage the warehouse, stock, and inventory? Here's the best solution for you: drop...
