Guides

The online portfolio is a collection of various materials that allows you to showcase your experiences, skills, and professional abilities in the f...

Switching hosting is often a necessary operation but it can be intimidating to entrepreneurs and individuals with little experience.

Digital marketing, unlike traditional marketing, allows for the enhancement of promotion by using online channels through the application of advert...

Pop-ups are the classic small windows that open during navigation on various websites to attract the user's attention.

In English, the text translates to: "With B2B marketing, or Business to Business, we refer to the marketing that concerns the sale of services or p...

The influencer is that person capable of influencing a specific audience thanks to social media.

Creating a brand identity means telling the story of the brand through the values and stories it carries with it.

Location, uniqueness, chefs, and many other aspects that can make a difference. The restaurant industry is very complex and it's difficult to truly...

Are you the manager or owner of a hotel and want to increase your clientele and bookings? Here are some useful strategies that will help you optimi...

Doing marketing on LinkedIn doesn't just mean sharing content, but to be successful it is necessary to determine the right marketing objectives.

Pinterest is considered by many companies to be a social channel on par with Facebook or Instagram. However, in reality, Pinterest users are not in...

Google Trends is a free tool from Google that analyzes user search queries and generates real trends!

The world of video is on the rise on the web. YouTube, although it is in a phase of significant transformation (it is starting to have many competi...

Facebook, in addition to being used as a social entertainment platform, is also utilized by companies to improve their visibility.

Marketing automation (MA) is the branch of marketing that involves the use of more or less complex software to automate repetitive marketing activi...