The Top of Mind or TOM awareness is the first brand that comes to mind for the consumer at the time of purchasing a good or service.
The consumer in target mentions as the first brand precisely the Top of Mind when faced with a purchasing decision.
If, for example, we feel like enjoying a sugary drink, the first brand that comes to mind is Coca Cola, this for us is a brand that has achieved Top of Mind status.
To measure the effectiveness of communication it's important to keep this aspect in mind, because Top of Mind is considered the form of brand awareness closest to the purchase intention
, so the consumer will most likely purchase a product of that brand.The advertising message must be directed at a specific target and must generate attention, awareness and emotions in the consumer, thus leading them to buy the brand.
Top of Mind is the most difficult level to achieve because it requires very high investments and other forms of communication.
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
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