What is Web Marketing

The web marketing is simply marketing applied to the web. In other words, it means advertising and earning money on the web.

The various types of web marketing

Let's see exactly how web marketing is divided.

• SEO (Search Engine Optimization): is the process of gaining traffic and visibility in search engines for free through keywords.
• SEM (Search Engine Marketing): has the same principle as SEO, with the difference that traffic and visibility are paid for. The most used platform for advertising on search engines is Google ADS.
• DEM (Direct Email Marketing): is a set of strategies aimed at promoting a product or service via email.
• CONTENT MARKETING: involves the creation of relevant and high-quality content for users. It must be engaging and persuasive.
• REFERRAL MARKETING: is a web marketing strategy that uses word-of-mouth, based on promoting the brand or product through current customers.
• AFFILIATE MARKETING: consists of a commercial agreement between two parties, where the first earns a commission by selling the products or services of the second.
• INBOUND MARKETING: involves getting found by potential customers and drawing them to your product or service. Unlike OUTBOUND MARKETING, it will be the customers who find you. An example is advertising on Google.
• WEB ANALYTICS: is a data collection system that, through multiple tools, helps you profile as accurately as possible the users visiting a website. This information will help you understand how users behave on your website and possibly make improvements.

Differences between Web Marketing and Traditional Marketing

There are 3 substantial differences between web marketing and traditional marketing:

1. Web marketing costs less. Offline promotion (radio, TV, etc.) is much more expensive.
2. Thanks to web marketing, you can show your product or service to the actually interested people in a very short time. You won't have to shoot into the crowd and hope someone responds: "Present!"
3. The online marketing allows you to monitor the performance of your strategies and thus understand if you are actually earning.

The Right Web Marketing for You

Unfortunately, there is no common strategy that works for all companies. Each business will require its own strategy, taking into account various factors, such as the goal you want to achieve.

If, however, you want to get an idea, we have written some articles on strategies applied in different businesses: Pizzerias, Pubs, Pastry Shops, Beauty Centers, Conference Centers, Hotels, Farmhouses, Campsites and Glamping.