Web advertising is online advertising, where it's possible to communicate on the web about promotions, events, or to advertise a product/service.
Activities where you can communicate on the web
- Advertising on search engines:
- Google Ads (formerly AdWords)
- Bing Advertising
- Social Advertising:
- Facebook Ads
- Linkedin Ads
- Twitter Ads
- Banner ads:
- Blogs
- Magazines
Web advertising is definitely one of the most used marketing strategies because it allows brands and companies to gain visibility better than traditional advertising, at a low cost.
How to create a web advertising campaign?
To create an effective web advertising campaign, it is necessary to follow several key points:
- Define the budget: based on the budget, it is possible to understand which advertising channels to invest in.
- Define the target audience: understand who the web advertising campaign will be aimed at.
- Select advertising channels: what are the best channels to promote our services/products?
- Seek help from an agency: to make our campaign more effective.
- Monitor and analyze results: analyze the number of sales or quote requests obtained from various advertising channels. Based on these analyses, it will then be possible to modify our strategy.
Creating an effective web advertising campaign is useful for not wasting energy and time, and for saving on advertising costs because, compared to traditional advertising, web advertising is less expensive.
Case Studies
I'm showing you a video that explains how to create a Facebook Ads campaign:
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