Wearout is the threshold that exceeds advertising investments beyond which it no longer produces benefits.
It occurs when the message loses significance in the eyes of consumers.
In practice, it indicates a consequence of an overexposure to an advertising message, after which the consumer becomes indifferent.
This consequence is best avoided, as there's no point in scheduling costly commercials repeated many times over.
A product or service conveyed in this manner will lead the consumer to reject this advertising message, with the risk of also receiving negative reviews.
Difference between wearout and warehousing
If wearout refers to poorly conveyed advertising messages that have become indifferent to consumers, the term warehousing denotes the activity of goods storage.
This term belongs to the category of physical distribution.
It refers, therefore, to the warehouse where goods are stored before being distributed among retail outlets and indicates the quantity of goods and materials that are kept in stock for future use.
So it's something completely different, but many users confuse it.
Be careful not to mix up the two terms, because they are not at all connected either in content or in industry.
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