User generated content is, in practice, the use of content created by your own followers, posted on social media and beyond.
UGC has become an extremely valid form of content, especially for social media, but also for blogs, forums, and other dynamic pages.
Utility and strategic management of User Generated Content
For those who do social media marketing, manage pages on behalf of others, or are professional bloggers, this form of content is extremely valuable both for creating a complete, modern and innovative editorial plan, and for providing social proof for your brand.
Posting on your Instagram feed or Facebook wall a piece of content from a follower or publishing a user's post on your blog can be really useful actions to create engagement and give life to a viral network or inject new momentum into your community.
UGC increases your brand awareness and can also help you gain new leads, plus it's completely free content.
User generated content is useful for structuring the corporate content strategy.
Practical examples of User generated content
There are many types of UGC, including:
- Video and photo contests: create a contest in your feed that rewards a user based on likes, the beauty of the photo, comments or whatever else comes to mind. Every now and then you can create this particular content so as to diversify the posts, same logic for videos.
- Publish photos connected to your brand: for example on an e-commerce with hashtags and tagging your page to then promote products.
Difference between buzz marketing and User Generated Content
The difference between Buzz Marketing and User Generated Content lies in the intentionality of the marketing strategy or not.
Let me explain: buzz marketing is developed consciously by the will of the company itself, whereas UGC is created spontaneously by the user and only afterwards does the company exploit this content to create engagement.
User Generated Content is a really useful form of marketing and costs zero budget!
Use it to increase the resonance of your online activity.
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
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