Transactional Marketing is a strategy that focuses on the sales activity of an existing product.
It concentrates on advertising products for the purpose of sales to bring them to success.
By using this type of strategy, the aim is to pursue profit through achieving a volume of sales that allows for the company's development.
The transactional marketing model is almost equivalent to the concept of traditional marketing.
Due to some difficulties in finding an outlet market for manufactured goods, the attention and advertising that was previously focused on production activities have shifted towards the activity of positioning the product.
Thus, transactional marketing was born.
Difference between Transactional Marketing and Relational Marketing
As we have already said, transactional marketing focuses on the sales volume of a product.
But does it have any connection to the relational marketing model?
The definition of the relational marketing model defines a way of interaction between companies and customers.
It differs from the transactional marketing model because:
- The company no longer relies solely on existing products;
- It focuses on the needs of current and potential consumers;
- It aims to achieve its goal through coordination of all marketing activities;
- The company does not focus exclusively on sales.
In fact, with relational marketing, the company pursues its profit by satisfying consumer needs and not just through product sales themselves.
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